Reviews
Evidence with friction left in
We publish reservations as well as praise. Quotes refer to specific modules from Reading the Drop or the Stage Health Clinic.
The Thursday memo in module six is the artefact our CPO now asks for. I still think week two spends too long on calendar alignment if your warehouse is already tidy.
Rated 4/5 on the clinic. The referee format stopped our activation argument. Would have liked a second session on recode rules.
Leaky attribution (module 3) was the first time I saw a mix table with uncertainty in our channel review. Uncomfortable, then useful.
Qualitative overlay: I recruited badly and the transcript was thin. The mark still passed because the window was honest. That felt fair and slightly annoying.
Case note · marketplace checkout
A Midlands marketplace arrived convinced paid conversion was a pricing issue. The Stage Contract exercise showed “activated” included people who had only favourited a listing. After recoding, trial → activated fell from a flattering 33% to 18%. The Thursday memo proposed a single onboarding prompt, not a price test. Ninety days later they reported a 2.1 point movement on the corrected stage — modest, reconstructable, and no longer mixed with a vanity definition.
Case note · B2B onboarding
A payroll SaaS pair took the Pipeline Seat because product and analytics disagreed on “go-live”. The joint clinic in week five forced a recode rule: go-live required a completed payroll run, not a settings save. Their reservation, recorded in the alumni note, was that the course still assumes you can export events weekly; their warehouse lag made the boring window feel late. They kept the contract anyway and now publish two windows: operational and finance-safe.