Journal

Notes from marking memos

These essays come out of live rooms. They are not a blog calendar of recycled growth tips.

Notebooks and calculator on a wooden desk

Leaky stage attribution

Why last-touch returns through reporting shortcuts, and how a mix table with ranges changes a budget meeting.

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Laptop on a desk near a window

Cohort windows that lie

Rolling windows that flatter paid stages, and the boring calendar alternative finance can rebuild.

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Person writing on paper beside a computer

Qualitative signals in funnels

One stall interview next to the drop, instead of waiting for a research quarter.

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Charts printed on paper

North star versus stage health

When a single company metric hides a rotting middle stage, and how we teach the split.

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