Reading the Drop
Six modules on Product Funnel Analytics: stage contracts, leaky attribution, qualitative overlays, and a finance-safe weekly memo. Informational fee from £1,240. No checkout on this site.
Modules and instructorProduct Funnel Analytics · GB cohorts
The drop between trial and paid is rarely a pricing problem.
We train product, growth, and research pairs to name the leaking stage, prove it with a cohort window that survives a finance review, and write a readout a squad can ship against on Thursday.
Open the flagship syllabus- 38
- live cohorts since 2019, including mixed Birmingham / remote rooms
- 2,140
- practitioners who finished at least one assessed module
- 71%
- alumni who logged a measurable stage-conversion lift inside 90 days
- 4.3
- mean written review across 186 course comments (not a star widget)
This term
The course people actually finish
From recent rooms
Notes from people who sat the work
The Stage Contract worksheet in week two stopped our activation debate from sliding into a branding argument. We still argue, but we argue about the same denominator.
I wanted a plug-in dashboard. That is not what this is. The cohort-window module is slow on purpose. After that, our paid stage stopped looking healthier than it is.
How the desk teaches
Four habits we refuse to skip
Name the stage before the metric
A percentage without a contract is theatre. Each exercise starts with who enters, what counts as exit, and which events are allowed to recode a person mid-flight.
Keep the cohort window boring
We use calendar-aligned windows that a controller in GB can reconstruct. Fancy rolling windows stay in an appendix until the boring one is trusted.
Pair numbers with one interview
Every leak hypothesis needs a short conversation with someone who stalled. Not a research programme — a single transcript next to the chart.
Write for Thursday, not the board pack
The assessed artefact is a one-page readout: leak, evidence, next experiment, kill criteria. Slide theatres are optional homework.
Journal
Essays from the teaching desk
If you already know the leak
Bring the messy funnel. We will not sell you a dashboard licence.
Ask about the next Reading the Drop room, or send a screenshot of the stage you distrust. We reply within two working days.
Write to the desk